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The Secrets of Online Course Failures and How to Avoid Them

Updated: Nov 29, 2022

Online courses are a great way to learn new skills. But there are many reasons why they fail. In this article, we will be looking at the most common reasons for this and what you can do to prevent it from happening to you.

Secret One: Not Knowing Your Audience

The first secret to course failure is not knowing your audience. Sometimes subject matter experts build courses solely based on their expertise without much thought given to the needs of their students. Assuming your care about your students, doing a deep dive into the student avatar is essential for providing transformative student experiences.

Ask yourself the following:

What are the needs of my students? What are their goals? Who are they? What are they motivated by? What are their fears?